Hiya Rewards

Essential super
nutrients for kids


Traditional children’s vitamins cause more problems than they solve, so Hiya made a better one with zero sugar and zero gummy junk — a daily children’s vitamin that’s stronger, cleaner, and tastier. 

Check this out!

Get {{sf_lead_discount}} off for orders of <strong>${{sf_minimum_cart_value}}+</strong>

Our bodies are all cells. Every part. And as our cells become more fragile with age, we can feel less energized and more imbalanced.

Kids vitamins re-imagined

As new dads, we were shocked when we learned the truth about gummy vitamins. Thats why we created a better type of vitamin.

Created by dads who care

While most kids vitamins are mislabeled and unregulated, Hiya is transparent about what’s included.

How do we stack up?

Kids love Hiya!

Our vitamins are sweetened naturally with monk fruit -- a natural super-fruit that is sweeter and tastier than sugar for a taste kids love. Each vitamin also includes a touch of naturally-derived mannitol -- a plant-based sweetener found naturally in strawberries and pumpkins and often recommended by dentists.  

If there's no added sugar, how does your vitamin taste so sweet?

5 grams of added sugar. That’s as much sugar as an Oreo cookie -- typically given by parents to kids every day as a way to be “healthy.”  

Wait -- how much added sugar is in a typical children's vitamin?

Gummy vitamins are typically filled with synthetic junk and hard-to-pronounce ingredients, they get stuck in your children’s teeth often leading to cavities, they teach bad health habits by connecting health with candy, and they are susceptible to heat and melting, which can result in "dead vitamins" that often lack those nutrients listed on the bottle. For parents concerned about keeping their kids strong and healthy, chewables are a far better delivery mechanism.  

Why is your vitamin a chewable, not a gummy?

Our vitamin is made with a blend of 12 organic fruits and vegetables and is naturally-sweetened with zero added sugar and zero gummy junk. It's dynamically formulated by a team of pediatricians and nutritionists to fill in common gaps based on modern nutritional guidelines. It’s also gluten-free, vegan, GMO-free, allergen-free, and pretty much everything good you can think of.  

How healthy is your vitamin?

The short answer is probably yes. According to the numbers, more than 90% of children don’t reach their recommended levels of fruits and vegetables. Hiya helps fill in common nutritional gaps while avoiding all the junk found in sugar-coated gummy vitamins, which unfortunately have become common among families as the wrong way to be healthy. As always, when making any decisions about vitamins, we suggest consulting with your pediatrician for a recommendation and further information about the risks associated with junk-filled vitamins.

Does my child really need a daily vitamin?

Seriously. Our team of vitamin experts and scientists has answers.

We Want You to Ask Questions!

My son LOVES Hiya. As soon as he started decorating his own bottle, he was hooked, making my life just a bit easier. Thank you for all you're doing!

Finally found our vitamin ❤️

Hiya is the first kid's vitamin my daughter asks for every morning by name. She's a picky eater so as a parent I feel great she's getting what she needs 🎉

My daughter loves Hiya!

From the adorable bottle to the great taste to their customer service, Hiya understands what it means to be a parent today.